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McLaren poaches Monster Energy sponsorship from Mercedes

The McLaren F1 team has added Monster Energy to its 2024 pool of sponsors, thus luring the global energy drink company away from Mercedes after a 14-year association with the Brackley squad. McLaren says that it has secured a multi-year deal with Monster Energy, adding that the exciting collaboration will see the energy drink’s brand prominently displayed on the helmets, race suits, caps, and drinks bottles of McLaren drivers Lando Norris and Oscar Piastri from the 2024 season onwards. Monster Energy is renowned for its commitment to enhancing fan experiences, and its partnership with McLaren is no exception. The two companies will work together to create exciting activations and...
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