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F1 to end major sponsor deal with potential alternative lined up
Article To news overview © XPBimages Formula 1's lucrative sponsorship deal with airline Emirates is set to end after the 2022 season, sources have told RacingNews365.com. Emirates - one of two flag carriers of the United Arab Emirates - has been a partner of F1 since 2013, and signed their most recent deal in '18, which is due to expire at the end of the '22 campaign. The airline has received substantial branding and marketing opportunities through F1, including race title sponsor deals, trackside advertising, fan zones, Hot Laps, as well as VIP experiences for customers at Grands Prix. RacingNews365.com understands from sources with direct knowledge of the matter that the Emirates...
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1y ago from RacingNews365.com
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