News Details
McLaren to debut innovative dynamic sponsor panels at US GP
McLaren will debut an innovative new display technology on its MCL36 at this weekend's US Grand Prix that allows for the dynamic digital changing of branding. The Woking-based outfit has teamed up with British company Seamless Digital that has developed the innovative branding technology. A dynamic digital panel - clearly visible from onboard cameras - is embedded on either side of the cockpit of McLaren's MCL35, but the display can be changed at will or programmed by the team. The technology provides a unique way for McLaren to boost its pool of sponsors while offering the latter additional exposure by rotating brands, thus surpassing the constraints imposed by limited real estate on a...
Full Story »
Full Story »
You May Also Be Interested In...
Charles Leclerc to suffer penalty at 2022 United...
With Max Verstappen having claimed the 2022 Drivers' Championship at the...
3y ago from Formula1News.co.uk
Singapore Grand Prix organizers revise track layout...
The organizers of the Singapore Grand Prix announced on Wednesday that...
3y ago from GrandPrix247.com
Tost: Easy decision to take De Vries after Monza
Franz Tost, team principal of AlphaTauri, revealed Nyck de Vries'...
3y ago from GrandPrix247.com
American driver to fill in for Nicholas Latifi at 2022...
Williams Academy and Formula 2 driver Logan Sargeant is ready to make his...
3y ago from Formula1News.co.uk
Elsewhere On The Network
Popular On MGPToday.com
How MotoGP’s energy drink landscape could shift
No description available...
1h ago from Motorsport.com
Keeping Fabio di Giannantonio at VR46 'Plan A', admits...
No description available...
11m ago from Motorsport.com
Manufacturers stand up to Liberty in Jerez as MotoGP...
No description available...
20h ago from Motorsport.com
Aprilia runs 2027 MotoGP bike on track for first time...
No description available...
21h ago from Motorsport.com
Popular On IndyCarToday.com
Rookie Caio Collet fastest in two-day Indy 500 open...
The NTT IndyCar Series held its traditional two-day open test for the...
15h ago from MotorsportWeek.c...
Rookie Caio Collet tops last day of Indy 500 Open Test...
No description available...
15h ago from Motorsport.com
PrizePicks partners with Arrow McLaren for Ryan...
No description available...
17h ago from Motorsport.com
Popular On TotalWRC.com
Toyota steps up WRC 2027 car testing with new look...
No description available...
20h ago from Motorsport.com
M-Sport weighs up WRC new car build as all options...
No description available...
22h ago from Motorsport.com
How Dani Sordo brings "different ideas" to...
No description available...
1d ago from Motorsport.com
Oliver Solberg explains crash that ended WRC Canary...
No description available...
3d ago from Motorsport.com
Popular On GunnersToday.com
Arsenal summoning warrior spirit in fight against...
Diego Simeone's tactical changes helped Atletico Madrid wrestle back...
51m ago from SkySports.com
Arteta will seek to use perceived injustices as...
ager may have sought an edge with his fume after first-leg draw but...
41m ago from TheGuardian.com
'You're going to have to answer' – Thierry Henry...
Arsenal legend Thierry Henry has asserted that Gunners manager Mikel...
41m ago from SportsKeeda.com
Diego Simeone can breathe again as fortune favours...
ético’s manic man in black is the personification of the club’s...
41m ago from TheGuardian.com
Comments
Hottest News
World champion sprinter sues Mercedes F1 team: 'Unsafe,...
A world champion runner has begun legal action... Read More »
2h ago from GPFans.com
Will Red Bull remain behind Haas and Alpine in the F1...
Red Bull surprisingly finds itself behind Haas... Read More »
1h ago from RacingNews365.com
F1 2026 Miami Grand Prix weather forecast - latest from...
The Miami Grand Prix weekend is set to provide F1... Read More »
51m ago from GPFans.com
