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Formula 1 increasingly attractive for USA companies
Since Liberty Media took over Formula 1 the series have attracted more United States companies as official partners, for the 2021 World Championship. Some seventy Stateside sponsors are on board, making up almost 30 per cent of all partners. The premier global motorsport series has been able to keep a strong partnership network despite of the challenging COVID-19 landscape. Spomotion Analytics have analyzed the 2021 Formula 1 partnership network and found new industries attracted to the sport at the highest level, with an unrivalled international sporting footprint. Crypto and blockchain company Socios, from Malta, is official partner of both Alfa Romeo and Aston Martin. Crypto.com...
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2y ago from GrandPrix247.com
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