News Details
F1: Sprints get a sponsor
F1's new partnership with PepsiCo will see Gatorade become sponsor of the Sprints. Here's the press release: Formula 1 and PepsiCo are delighted to announce a ground-breaking multi-year agreement that will see PepsiCo become an Official Partner of the sport until 2030. The deal offers huge potential to both the global brands and their worldwide fans, as it joins together the thrill of motorsport with some of the powerhouse products of the PepsiCo family, including Sting Energy, Gatorade, and Doritos. With Formula 1's fan-base of more than 820m people worldwide and PepsiCo's enormous coverage of over 200 markets, the two brands together have unrivalled opportunities to engage existing, new,...
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