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Barilla Pasta joins Formula One as an offical partner
Barilla, the world’s biggest pasta producer, has joined Formula 1 as a new partner in a multi-year deal starting this year. Last Sunday's Bahrain Grand Prix became the first round to feature the Barilla branding trackside. The Bahrain Grand Prix saw Formula One present Barilla as its new partner. The Italian company will have a strong presence both on and off the track and 'will encourage connection and the spirit of togetherness among fans who will be able to enjoy dishes from the Italian brand’s Pasta Bars around the Paddock, and in the prestigious Formula 1 Paddock Club.' In addition, trackside signage, digital activations, and consumer promotions reaching millions of spectators...
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