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How does Vowles' hobby influence Williams' business portfolio?
F1 Grand Prix, GP Azerbaijan, Baku Street Circuit Williams Racing has announced a new licensing partnership with premium cyclewear brand Pedal Mafia, bringing the team’s championship-winning heritage from four wheels to two. The initial collection features two distinctive options – one in Williams Heritage navy blue and a second in white inspired by the race suits worn by Alex Albon and Franco Colapinto this season. Both include Williams’ signature red keyline which adorns this year’s FW46 and was an iconic livery element of Championship-winning cars in the 1990s. The tie-up was established after Williams team boss James Vowles and Pedal Mafia founder Jay Barron formed a...
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1d ago from F1Technical.net
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