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Business: Williams will continue its partnership with Duracell
With the sport approaching the final leg of the 2024 F1 season, Williams have announced a multi-year extension to its Formula 1 partnership with Duracell. Duracell, a true household name as the world’s leading battery manufacturer, joined forces with Williams for a North American partnership ahead of the 2022 season. Since then the alliance has grown into a global partnership known for the incorporation of the iconic copper and black battery into the Williams airbox. In addition, Williams and Duracell have worked together in a series of activations such as fan engagement on social media, and multi-market TV ad campaigns. The extended deal means that Duracell airbox will continue into...
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2h ago from F1Technical.net
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