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Business: Formula One announces new partnership with KitKat
Formula 1 have announced a new multi-year partnership with, Nestlé, which KitKat set to become Formula One's Official Chocolate Bar during the 2025 F1 season. The collaboration will officially launch during the 2025 season, marking the 90th anniversary of KitKat and the 75th anniversary of Formula 1. It will then expand across the world throughout 2026. The sport has revealed that F1 fans will encounter consumer activations, promotional prizes and immersive fan zones at select Grands Prix, with trackside branding. Bringing its iconic 'Have a Break, Have a KitKat' message to Formula 1, the partnership 'champions the importance of taking a moment to pause, and unites two diverse global...
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1mo ago from F1Technical.net
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