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Ferrari announces brand-new partnership for 2025
Ferrari has announced a new exciting partnership, with IBM set to become the Maranello-based outfit's fan engagement and data analytics partner from the 2025 F1 season. For more than 30 years, IBM has partnered with some of the most iconic sporting organizations – including Wimbledon, the US Open, the Masters Tournament and N Fantasy Football – working side-by-side to modernize their digital infrastructure and bring these marquee events to life for millions of fans around the world. The American firm has now announced it has entered into a multi-year agreement with Ferrari to become its Fan Engagement and Data Analytics Partne starting in 2025. The partnership will see IBM and Ferrari...
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2d ago from F1Technical.net
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