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Ferrari Announces Multi-Year IBM Sponsorship Ahead of Lewis Hamilton Move
Ferrari has announced a multi-year sponsorship deal with tech giant IBM, who will join the team as a “premium partner” starting January 1, 2025. This new partnership marks a fresh chapter for Ferrari as Lewis Hamilton makes his much-anticipated move from Mercedes. The collaboration with IBM follows Ferrari's earlier title sponsorship deal with Hewlett Packard announced ahead of the Miami Grand Prix. The Scuderia states that the IBM partnership aims to “redefine digital transformation” with a focus on enhancing fan experience and engagement both on and off the track. Ferrari clarified that IBM’s role as a “premium partner” will center on IT consulting, with both companies...
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7mo ago from Formula1News.co.uk
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