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Domenicali: ‘Massive’ F1 film will surpass impact of Drive to Survive

. Phillip van Osten 12/08/2024 at 14:1112/08/2024 at 14:15 Formula 1 chief executive Stefano Domenicali believes the commercial impact of the upcoming F1 film starring Brad Pitt will be “massive” and surpass the popular success of Netflix’s ‘Drive to Survive’. The Apple Originals film – titled simply ‘F1’ and directed by Joseph Kosinski (Top Gun: Maverick), and produced by Hollywood’s legendary Jerry Bruckheimer – has been in production since last year and aims to take the sport's popularity to new heights. F1 has already seen a surge in viewership in recent years, fueled in part by the successful Netflix docu-series ‘Drive to Survive’ that offers a behind-the-scenes...
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