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Adidas and Puma reportedly battling for Audi F1 sponsorship
©Audi Phillip van Osten
08/08/2024 at 14:4308/08/2024 at 14:44 The race to become the official apparel sponsor of Audi's upcoming Formula 1 team is heating up, with industry giants Adidas and Puma reportedly locked in a fierce competition. The German car manufacturer, which is tackling its F1 endeavor with its affiliate, Sauber Motorsport, will join the grid in 2026, and securing a high-profile partnership with a major sportswear brand would certainly help establish its presence in the sport. Audi has already made significant strides in securing technical partnerships for its F1 venture. The team has formed a strategic alliance with oil and gas giant BP, appointing Castrol as its lubricant...
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