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Ferrari enters new title partnership with HP
Ferrari has announced a new title partnership with HP, with the team officially to become known as Scuderia Ferrari HP and to debut a special livery at the Miami Grand Prix. Ferrari hasn’t had a title sponsor since the Mission Winnow deal that ran until the end of the 2021 season, but will add HP to its name with immediate effect. The partnership with the information technology company is a multi-year deal that the team is describing as “historic”, with the global collaboration also involving changes of identity for the teams Esports and F1 Academy entries.
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