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No Alfa Romeo F1 return for ‘ethical' reasons – CEO
Apr.16 Alfa Romeo will return to premier motorsport – but it probably won't be Formula 1. The luxury Italian carmaker exited F1 at the end of last season, as the naming deal with Sauber ended and the Swiss team continued its current transition to full works Audi ownership. And from the perspective of Alfa Romeo's parent company Stellantis, led by CEO Carlos Tavares, there are certain regrets about the end of the F1 dream for now. 'When you look at the return on investment, Formula 1 is probably the most efficient marketing tool,' Tavares said at the most recent round of the Formula E series in Misano, Italy. 'In terms of media impact, it is the best category,' he added. 'Before the...
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