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‘Superstar' status led to Steiner's demise
Jan.16 Gunther Steiner admits his starring role in the official Formula 1 Netflix series may have 'played a role' in his ousting as Haas team boss. Although the small Gene Haas-owned team finished dead last with stagnated development in 2023, 58-year-old Steiner was a highly popular figure in ‘Drive to Survive' thanks to his unique personality. Haas ousted Steiner, who was instrumental in setting up the team's uniquely lean structure a decade ago, by telephone between Christmas and New Year. 'There has never been a more unsuccessful team boss in Formula 1 who still became a superstar thanks to a US documentary,' former F1 supremo Bernie Ecclestone told f1-insider.com after the news...
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2y ago from OneStopStrategy.com
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