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Alpha Tauri could be called Adidas from 2024 – report
Sep.17 Another big fashion company could be set to join Hugo Boss at the rebranded Alpha Tauri team next year. According to veteran Swiss journalist Roger Benoit, writing for Blick newspaper, team owner Red Bull has acknowledged that its new Alpha Tauri fashion label is a failure and will be dropped as the team name from 2024. Earlier reports suggested Hugo Boss, the famous German luxury fashion company, would switch from Aston Martin to take over the naming rights at Faenza-based Alpha Tauri. Those reports said the team would become known as Hugo Boss Bull Racing, as part of a wider restructuring involving getting closer to parent team Red Bull. Currently, the Italian-based team is dead...
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