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Mercedes announce deal with new sponsor after FTX crisis
Mercedes have announced a new multi-year partnership with vehicle lifecycle management software firm Solera, who are based in Texas, United States. The announcement of the new partnership comes not too long after the Silver Arrows terminated their deal with crypto exchange site FTX, after the company filed for bankruptcy. As part of the deal with Solera, the brand's logo will feature on the W14, team clothing, and on the drivers' and pit crew's overalls, making it visible for the world to see. As well as this, the Solera logo will also be on the Mercedes-AMG that is used to conduct ‘Hot Laps', something which traditionally sees celebrities taken around the circuit during or prior a...
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3y ago from Formula1News.co.uk
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