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Max Verstappen brands virtual Le Mans a failure
Ever since Max Verstappen became an established name in Formula 1, sponsors have been lining up for him. The exact amounts remain secret, of course, but they amount to many millions. Why? Being associated as a company with one of the world's most popular athletes can give your brand a huge boost. The reverse is also possible. The organisers of the virtual 24 Hours of Le Mans may well experience that in the near future. Article continues under ad At the end of the last century, Buckler beer was on sale in the Netherlands. It was a non-alcoholic beer, which the very popular cabaret performer Youp van 't Hek hated. During one of his theatre shows, he hacked away at Buckler over and over...
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2y ago from GPBlog.com
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