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F1 team to keep ‘independence' under new CEO
Nov.7 Red Bull Racing will continue to enjoy 'independence' under new management in the wake of the energy drink company's founder Dietrich Mateschitz. The successful Formula 1 team was the late Mateschitz's brainchild, but it has now passed into the hands of his 29-year-old son Mark. It emerges that the CEO role will be split into three, with the chief executive of the German football club Red Bull Leipzig now set to be in charge of Red Bull's sports activities – including the two F1 teams. Dr Helmut Marko, who was the closest contact between Mateschitz and the premier F1 team, said Red Bull Racing is 'the strongest and most efficient marketing tool in the entire group'. 'We have...
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2y ago from OneStopStrategy.com
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