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Dietrich Mateschitz, Red Bull co-founder, dies aged 78
It was announced just before qualifying in Austin that Red Bull’s co-founder and owner, Dietrich Mateschitz, had died at age 78. Mateschitz created Red Bull in the mid-80s when he discovered an energy drink in Thailand and teamed up with the creator of it, Chaleo Yoovidhya, to bring it to a European and then worldwide market. The two called the company Red Bull as the original drink, Krating Daeng, meant red bull in Thai. The company has been involved with motorsport since almost before its official creation, with Mateschitz organising to sponsor Gerhard Berger, and then in the mid-90s they became the title sponsor for the Sauber team before buying out the Jaguar team at the end of 2004...
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2y ago from FormulaSpy.com
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