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Industry expert warns Aston Martin could go bust

After decades of ups and downs, legendary British carmaker Aston Martin Lagonda is charting a more efficient and profitable way forward. With an eye on the future, they will be leaning on technology from shareholder Mercedes-Benz to make the costly leap to electric vehicles (EVs) but is this ambitious revival project sustainable as plenty of money is required to make it work? Less than two years after billionaire Lawrence Stroll drove to the rescue of James Bond's car brand of choice, Aston Martin has undergone a manufacturing makeover to lift margins and help it become more like rival Ferrari. Stroll, Aston Martin's largest shareholder and executive chairman, who is also an avid fan of...
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2y ago from GrandPrix247.com 0
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