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Formula One announces exclusive multi-year deal with Mighty Jaxx
Formula One has announced a multi-year partnership with the award-winning future culture company Mighty Jaxx which will enable the sport to develop phygital driver collectibles. Founded in 2012, Mighty Jaxx, designs and manufactures tech-enabled collectibles and lifestyle products in partnership with the greatest talents in the world as well as global brands such as Hasbro, Sesame Street, Toei Animation, Cartoon Network, Nickelodeon, Warner Brothers, DC Comics, Looney Tunes and more, shipping to over 60 countries worldwide, and approx. 4 million tech-enabled collectibles in 2021. The partnership will see the YARMS Studio design the Formula 1 2021 Mighty AllStars Collection which will...
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2y ago from F1Technical.net
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