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N ‘would love’ to partner with F1 longer-term
N wants to continue its partnership with Formula 1 for a longer-term deal beyond next season, according to its director of programming and acquisitions. Liberty Media’s takeover of F1 was soon followed by the transfer of broadcast rights in the US from NBC Sports to N. At the time, it was understood that Liberty wanted to keep its options flexible as it launched an OTT service. However, with N now in its third year of broadcasting F1 and seeing ever-increasing viewership figures, John Suchenski said the network is keen to retain the rights beyond the end of its current contract that expires after 2022. “We obviously would love to continue to partner with F1 long-term on this, and...
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