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McLaren team are open to selling title sponsorship
Although McLaren 'would' do a title sponsorship deal, Zak Brown says the team must still be known as McLaren and run its own colours. Formula 1 title sponsorship deals are where the big money is. It, however, has been a long time since McLaren had a sponsor attached to their name, their Vodafone deal ending back in 2013. But while Brown is open to the idea, the McLaren CEO insists the team must still maintain its own identity. 'I think it’s each to their own,' he said. 'Everyone has got their own business models. I like the name of our team as McLaren. 'Would we do a title deal? We would. Are we actively pursuing it? No. Do I want to sell title level branding? Yes. 'But I want us to be...
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4y ago from PlanetF1.com
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