News Details

Aston Martin 'wrong' to shed pink identity says BWT boss

Aston Martin sponsor BWT says team owner Lawrence Stroll's decision to opt for British racing green this season over pink was the wrong business decision. The Silverstone-based outfit saw its recognition boosted in 2017 when it signed up Austrian water treatment company BWT as its title sponsor and rolled out its cars draped in a striking pink livery. The team maintained its 'pretty in pink' identity after its buyout by Stroll and transformation from Force India into Racing Point. However, its partnership with Aston Martin and the arrival of US tech giant Cognizant as its principal partner for 2021 compelled the team to switch its livery to a striking metallic green scheme. Read also:...
Full Story »
4y ago from F1i.com 0
Share

You May Also Be Interested In...

BWT wants Aston Martin to turn cars pink

Jun.27 A major Aston Martin sponsor admits he is still trying to...
4y ago from OneStopStrategy.com

BWT want Aston Martin to revert from green to pink

Aston Martin sponsor BWT want to bring a pink colour scheme back to the...
4y ago from PlanetF1.com

Aston Martin sponsor disappointed: 'Now the car...

With the change from Racing Point to Aston Martin not only the name of...
4y ago from GPBlog.com

Styria GP: Power Unit elements

Power unit elements used prior to the BWT Grosser Preis der Steiermark...
4y ago from Pitpass.com

Elsewhere On The Network

Popular On MGPToday.com

Popular On IndyCarToday.com

Long Beach to bring in new leadership for iconic event

Organizers of the annual Grand Prix of Long Beach event have announced...
21h ago from MotorsportWeek.c...

Pato O’Ward joined by F2 champion in McLaren F1...

McLaren has announced its driver development program lineup for 2026,...
23h ago from MotorsportWeek.c...

Popular On TotalWRC.com

Popular On GunnersToday.com

Here we go: Arsenal & Liverpool transfer target...

Manchester City reportedly look to be closing in on the £20m transfer of...
2h ago from CaughtOffside.com

“That’s what he has to try” - Mikel Arteta sends...

Arsenal boss Mikel Arteta has told Viktor Gyökeres to be ‘really good...
3h ago from SportsKeeda.com

Chelsea rival Arsenal & Man Utd for 30m wonderkid...

Chelsea are ready to rival the likes of Arsenal and Manchester United for...
4h ago from CaughtOffside.com

Just In: Man City make progress to sign Arsenal and...

Manchester City have taken a major step forward in their pursuit of...
4h ago from CaughtOffside.com

Comments

Hottest News

Recent News


2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.