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Bouyed by sales Formula 1 extends deal with Fanatics
Formula 1 has extended a partnership with sports merchandise retailer Fanatics after a U.S.-led surge in sales, the Liberty Media-owned sport confirmed today and said sales on its official online store had grown 40% globally in 2020. 'This strong performance has accelerated in the first six months of 2021, with sales on the official online F1 store growing by triple digits compared to the same period in 2020,' it added. The United States had become the most significant market, it added. F1 is adding a second U.S. race in Miami next year and has gained a higher profile thanks to the popularity of the Netflix series 'Drive to Survive' which is now filming its fourth season. The sport has a...
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