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McLaren extends partnership with Coca-Cola for 2021 F1 season
McLaren has announced that it will continue its partnership with beverage giant Coca-Cola throughout the 2021 Formula 1 season. The association between the two parties began towards the end of the 2018 season, which marked the first time that the Coca-Cola brand appeared on an F1 car. The partnership was renewed in 2019 and 2020, with the ‘Coke Driven to Deliver' campaign established last year in collaboration with Coke customer Amazon. Ahead of the 2021 championship, a continuation of the collaboration was agreed between McLaren and Coca-Cola, which will see the drink company’s logo present on the cockpit side of McLaren’s car and the drink bottles of its drivers. “Coca-Cola...
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5y ago from MotorsportWeek.com
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