News Details

Cognizant Explains Why It Decided To Enter F1 With Aston Martin Despite Global Pandemic

After weeks of speculation, Aston Martin Racing today confirmed that US IT services corporation Cognizant will be its title sponsor next season. In addition to providing the team with sponsorship dollars, Cognizant will be a “true digital transformation partner” of Aston Martin Racing and aims to contribute to their on-track success. READ: ‘The Greatest Comeback Since Lazarus’: Rich Energy Claims It Will Return To F1 Speaking to Formula1News.co.uk on Thursday, Gaurav Chand, the chief marketing officer (CMO) of Cognizant, explained their rationale for entering the sport while a number of sponsors are pulling out of F1 amid the global COVID-19 pandemic. “Cognizant continues to...
Full Story »
Share

You May Also Be Interested In...

Aston Martin Racing Confirms Cognizant As New Title...

Aston Martin Racing has confirmed that it has agreed a title sponsorship...
3y ago from Formula1News.co.uk

Aston Martin confirms Cognizant as F1 title partner

The Aston Martin brand will return to the pinnacle of motorsport this...
3y ago from F1i.com

Aston Martin announce Cognizant as title sponsors for...

Aston Martin have confirmed that American IT company Cognizant will...
3y ago from FormulaSpy.com

Aston Martin presents new title sponsor; this is the...

Aston Martin (formerly Racing Point) announces the American IT company...
3y ago from GPBlog.com

Elsewhere On The Network

Popular On MGPToday.com

Alex Marquez to remain with Gresini Ducati in MotoGP...

Alex Marquez has penned a brand-new two-year contract extension which will...
17h ago from MotorsportWeek.c...

Popular On IndyCarToday.com

Popular On TotalWRC.com

Rovanpera romps to WRC Rally Poland victory

Kalle Rovanperä began the final leg 9.4sec in front of Mikkelsen, but the...

Popular On GunnersToday.com

Euro 2024: Saliba bosses it as France go through

Morning, there was some good, a lot of bad, and a healthy dose of...
32m ago from Arseblog.com

Arsenal move quickly to secure first deal of the...

Another important Premier League campaign is ahead for Mikel Arteta and...
12m ago from CaughtOffside.com

Arsenal transfer news: Gunners 'activate' David Raya...

Arsenal are reportedly on the verge of confirming the permanent signing of...
5h ago from SportsMole.co.uk

Man United, Arsenal receive 'major boost' in Joshua...

Arsenal and Manchester United seemingly receive a boost in their hopes of...
4h ago from SportsMole.co.uk

Comments

Hottest News

Recent News


2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.