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Man behind most iconic sponsor in motor racing passes away
Nowadays, Red Bull is considered to be the most omnipresent sponsor in the world of car and motorsport (and beyond). Over the past two decades, the Austrian group has taken over this role from Marlboro, the cigarette brand that was an indispensable part of racing circuits until the beginning of the century. John Hogan, the man responsible for this, died last Sunday from the effects of the corona virus. Hogan can be held personally responsible for the enormous sums of money that Philip Morris invested in motorsport from the second half of the 1970s onwards. And those investments paid off, because internal research by Philip Morris showed that, in addition to the well-known 'Marlboro Man',...
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3y ago from GPBlog.com
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