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RIP John Hogan: Sponsorship trailblazer dies aged 76
Formula 1 sponsorship trailblazer John Hogan died of a COVID-19 related illness on Sunday aged 76. The former Philip Morris head of sponsorship was one of the first people to popularise advertising and marketing within the sport, putting together iconic and historic deals between Marlboro and leading teams such as Ferrari and McLaren that influenced the sport forever At one point 40% of the F1 grid bore the Marlboro branding with driver deals and full team sponsorships. His influence in that respect is still felt today, albeit low-key as the man was himself. His legacy continues as Ferrari continue to be well backed by Philip Morris money to this day, while the racing business models and...
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4y ago from GrandPrix247.com
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