News Details
Mercedes uses AMG brand to reaffirm commitment to F1
Mercedes has moved to remove any doubt over its future in Formula 1, with an announcement of greater synergy between its team and sub-brand AMG. The announcement, made by Daimler and Mercedes-Benz chairman Ola Källenius at a virtual investor conference, indicate AMG's links with the six-time F1 world champions will 'intensify' next year. Previously it had been speculated that Källenius would look to depart F1 as part of the company's measures to increase profitability, but instead the Swede has revealed a plan to shift Mercedes' focus away from the ‘premium' market where it competes with the likes of Audi, BMW and Lexus to focus more on the ‘luxury' sector occupied by brands...
Full Story »
Full Story »
4y ago from GrandPrix247.com
0
You May Also Be Interested In...
AMG and Mercedes F1 links to "intensify" in...
Mercedes will intensify its links with 'high performance sub-brand' AMG...
4y ago from GPFans.com
Mercedes confirms commitment to F1 - strengthens ties...
Mercedes has reaffirmed its commitment to Formula 1, the German...
4y ago from F1i.com
Mercedes reconfirms commitment to F1 with AMG brand
AMG branding is expected to feature more prominently on Mercedes' Formula...
4y ago from espnF1.com
Mercedes reinforces commitment to F1 with closer AMG...
Mercedes has reaffirmed its commitment to Formula 1 by forging a closer...
4y ago from Crash.net
Elsewhere On The Network
Popular On MGPToday.com
Jorge Martin has no “regrets” after attempts to...
No description available...
12h ago from Motorsport.com
Jorge Martin confirms decision to remain with Aprilia...
Reigning MotoGP World Champion Jorge Martin has reversed his decision to...
13h ago from MotorsportWeek.c...
Yamaha V4 engine ‘two seconds slower' than...
Yamaha rider Alex Rins revealed that the manufacturer’s V4 project is...
17h ago from MotorsportWeek.c...
Yamaha's V4 MotoGP engine "not fast enough,”...
No description available...
16h ago from Motorsport.com
Popular On IndyCarToday.com
Kyle Kirkwood says people should appreciate Alex...
No description available...
10h ago from Motorsport.com
Arrow McLaren's Nolan Siegel cleared to race in Toronto
No description available...
12h ago from Motorsport.com
Taylor Barnard rejected McLaren IndyCar and WEC offers...
Taylor Barnard has turned down the chance to race for Arrow McLaren in...
1d ago from MotorsportWeek.c...
IndyCar Iowa – Race 1 Results
The first race of IndyCar’s double-header weekend from Iowa Speedway...
1d ago from MotorsportWeek.c...
Popular On TotalWRC.com
The key questions ahead of WRC Rally Estonia
No description available...
13h ago from Motorsport.com
Why Adrian Newey “goes to another office” to avoid...
No description available...
1d ago from Motorsport.com
Sebastien Ogier spurns WRC title fight despite flurry...
No description available...
1d ago from Motorsport.com
Rally Portugal criticism forces WRC, FIA to rethink...
No description available...
1d ago from Motorsport.com
Popular On GunnersToday.com
Joao Palhinha addresses Bayern Munich future amid...
Joao Palhinha has addressed his future at Bayern Munich amid speculation...
8h ago from SportsKeeda.com
Bayern Munich would prefer a move for Liverpool star...
Bayer Munich reportedly prefer to sign Luis Diaz from Liverpool over...
12h ago from SportsKeeda.com
'It's sad when fans are making a player's life...
Former Arsenal midfielder Anders Limpar has asserted that Noni Madueke is...
13h ago from SportsKeeda.com
Talks 'in London' taking place 'every single minute'...
Fabrizio Romano says that talks are still ongoing in London as Arsenal...
16h ago from CaughtOffside.com
Comments
Hottest News
Huge Christian Horner 'mistake' highlighted which...
Martin Brundle has pinpointed where he feels... Read More »
44m ago from RacingNews365.com
Ferrari considering radical McLaren step involving Fred...
The Italian media have claimed that a radical... Read More »
12h ago from RacingNews365.com
Building the Cadillac Formula 1 Team
Cadillac's Formula 1 project represents... Read More »
1h ago from MotorsportWeek.com
