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Up to Renault CEO if team is renamed Alpine - Abiteboul

Renault Sport Racing’s managing director Cyril Abiteboul says it is not his decision whether the team will be rebranded Alpine after being handed an additional role by Renault CEO Luca de Meo. A new Renault plan to develop its brands has been put in place by de Meo, with four main business units highlighted within the wider group as Renault, Dacia, Alpine and New Mobilities. Abiteboul has been tasked with leading a period of reflection around the creation, organization and implementation of the Alpine car brand, but says any change to the F1 team to promote Alpine will not be his decision.
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4y ago from Racer.com 0 Comments
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