News Details

In the Pitlane: Zak Brown, deal-maker

In the week McLaren announced Gulf Oil as a new sponsor the team also came in for criticism for its deal with British American Tobacco and their “a better tomorrow” campaign. Well, with the deal being worth an estimated $40m it is not surprising McLaren has decided to pocket the money. McLaren has a unique approach to sponsorship; their strategy is to sign multiple sponsors and have no title sponsor. Having a title sponsor may work for the big beasts of Mercedes and Ferrari but recently it has not served the smaller teams well. Williams parted company with ROKiT back in May leaving existing sponsor Michael Latifi to make up the shortfall by increasing his company’s sponsorship no...
Full Story »
4y ago from GrandPrix247.com 0
Share

You May Also Be Interested In...

Bullish Brown says McLaren now 'financially healthy'

McLaren Racing boss Zak Brown says the F1 outfit's financial situation...
4y ago from F1i.com

Brown: We'd be open to Alonso for Indy in 2021

Fernando Alonso could return to McLaren for the 2021 Indianapolis 500...
4y ago from GrandPrix247.com

'We're financially healthy,' declares Zak Brown

Just weeks after his team faced the possibility of becoming insolvent,...
4y ago from Pitpass.com

In the Pitlane: F1 races to Africa?

In his ongoing campaign to raise awareness of the Black Lives Matter...
4y ago from GrandPrix247.com

Elsewhere On The Network

Popular On MGPToday.com

Popular On IndyCarToday.com

Renovated IMS museum reopens with all-new displays

The Indianapolis Motor Speedway Museum reopened on Wednesday following a...
14h ago from MotorsportWeek.c...

New livery revealed for Kyle Larson's Indy 500 / Coke...

Kyle Larson will be attempting to compete in IndyCar’s Indianapolis 500...

Popular On TotalWRC.com

Elfyn Evans bags the big game on Safari

Elfyn Evans and Scott Martin claimed their maiden Safari Rally Kenya...

Popular On GunnersToday.com

'He’s choosing United' – Man United backed to...

Man United will be on the hunt for a new striker this summer, but signing...
5h ago from CaughtOffside.com

Arsenal transfer news: Ollie Watkins 'decision' made...

Arsenal reportedly make a decision on whether to reignite their interest...
4h ago from SportsMole.co.uk

Gabriel Magalhaes injury: Mikel Arteta blame verdict...

Arsenal could 'potentially' have managed Gabriel Magalhaes's minutes...
5h ago from SportsMole.co.uk

Report: Arsenal eyeing versatile Premier League...

Arsenal are gearing up for an ‘important' summer transfer window,...
6h ago from CaughtOffside.com

Comments

Hottest News

Recent News


2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.