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F1 banking on 'large digital players' to bid up broadcasting rights
Liberty Media CEO Greg Maffei sees a profitable bidding war potentially emerging for F1's broadcasting rights thanks to media's major digital players. As the world of digital media continues to expand, large players within the arena such as Amazon, Youtube or Hulu are joining N+ in offering live sports streaming. With interest in F1 in particular ramping up, Maffei is banking on a bidding war and competition among the various live streaming services to help boost the sports broadcasting revenue. "We always have a rolling set of promoter deals to re-cut, broadcast deals to re-cut, and sponsorship deals to re-cut," Maffei said, speaking recently at the Morgan Stanley Technology,...
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