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Formula One lose $26m Communications Partner
Tata Communications have decided to end an eight year partnership with Formula One, leaving the sport without a communications partner on the eve of the 2020 season. It is reported that Tata Communications paid a figure in the region of $4million (£3.05m) annually after entering a partnership with the championship in 2012. In total, the Indian based company have splashed out $26m (£19.8) across the eight years. Article continues under video “We have decided to bring to a close our marketing partnership with F1 and explore other platforms that will allow us to showcase the full power of our digital services to our key customers,” said a spokesperson for Tata Communications. “We...
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