News Details
Heineken F1 deal worth close to $150-million
The Heineken brewery has signed up as a global partner of the Formula 1 in a deal that will reportedly run until 2020. Financial details of the deal have not been disclosed, but it is said to be worth around $150-million, and will will commence this year with Heineken granted title sponsorship of the Italian Grand Prix, which takes place at Monza from 2-4 September. From the 2017 season, Heineken will be the title sponsor of three grands prix per season and will also have a significant presence at several additional races selected by Heineken and Formula One Management. Heineken will be F1's exclusive global beer partner and will also have substantial pouring, activation and access...
Full Story »
Full Story »
9y ago from GrandPrix247.com
0
You May Also Be Interested In...
Heineken announces sponsorship deal with F1
Canadian Grand Prix – The Heineken brand has signed a deal with...
9y ago from FormulaSpy.com
Heineken confirms multi-year F1 sponsorship deal
Heineken has confirmed that it is to enter Formula 1 with a major...
9y ago from Motorsport.com
Heineken inks deal with Formula 1
Red Bull/Getty Images Heineken has announced that it has become a global...
9y ago from F1Zone.net
Heineken signs multi-year F1 deal
Heineken have entered Formula 1, signing on as a global partner with the...
9y ago from PlanetF1.com
Elsewhere On The Network
Popular On MGPToday.com
Manufacturers stand up to Liberty in Jerez as MotoGP...
No description available...
6h ago from Motorsport.com
Aprilia runs 2027 MotoGP bike on track for first time...
No description available...
7h ago from Motorsport.com
Aprilia opens new development path in MotoGP with...
No description available...
9h ago from Motorsport.com
Yamaha’s Jerez MotoGP updates improve rider feeling...
No description available...
10h ago from Motorsport.com
Popular On IndyCarToday.com
Rookie Caio Collet fastest in two-day Indy 500 open...
The NTT IndyCar Series held its traditional two-day open test for the...
1h ago from MotorsportWeek.c...
Rookie Caio Collet tops last day of Indy 500 Open Test...
No description available...
1h ago from Motorsport.com
PrizePicks partners with Arrow McLaren for Ryan...
No description available...
3h ago from Motorsport.com
Popular On TotalWRC.com
Toyota steps up WRC 2027 car testing with new look...
No description available...
6h ago from Motorsport.com
M-Sport weighs up WRC new car build as all options...
No description available...
8h ago from Motorsport.com
How Dani Sordo brings "different ideas" to...
No description available...
12h ago from Motorsport.com
Oliver Solberg explains crash that ended WRC Canary...
No description available...
3d ago from Motorsport.com
Popular On GunnersToday.com
'Low IQ footballer', 'Needs to be released tonight' -...
Arsenal fans are furious with Ben White after the 1-1 draw at Atletico...
46m ago from SportsKeeda.com
Penalty drama reigns as Arsenal draw with Atletico...
Arsenal had a late penalty controversially overturned following a VAR...
2h ago from SkySports.com
Atlético Madrid 1-1 Arsenal: Champions League...
tor Gyokeres and Julian Alvarez scored from the spot before Arsenal were...
2h ago from TheGuardian.com
'What an eyesore', 'He was wasteful' - Atletico Madrid...
Atletico Madrid fans online were left unhappy with Ademola Lookman's...
1h ago from SportsKeeda.com
Comments
Hottest News
FIA chief claims F1 engine changes were blocked, and fans...
An FIA chief has revealed why more drastic tweaks... Read More »
2h ago from GPFans.com
Oscar Piastri brutally honest over McLaren Norris...
McLaren F1 star Oscar Piastri has opened up on... Read More »
3h ago from GPFans.com
The potential cancellation threat looming over F1 Miami GP
The 2026 Formula 1 Miami Grand Prix is at risk... Read More »
10h ago from MotorsportWeek.com
