News Details
Formula 1 struggling to tap the female dollar
When Claire Williams was appointed vice-principal of the Williams Formula One team, she hoped her promotion and the presence of Susie Wolff as test driver might open the door to an untapped market. With women making up some 40 percent of the audience, it seemed a good time to approach brands more interested in female consumers than the average petrolhead. The response was hardly deafening: 'I said [to the Williams sponsorship people] ‘Let's go out there, let's really go hard at female brands'. And not one of them [brands] was interested,' Williams, who was appointed deputy to father Frank in 2013, told Reuters. It has now been 40 years since the sole occasion where a woman finished...
Full Story »
Full Story »
10y ago from GrandPrix247.com
0
You May Also Be Interested In...
Lotus run at Brands Hatch
Lotus conducted one of their allotted 2015 filming days at Brands Hatch on...
11y ago from SkySports.com
Good little dictator Ecclestone best for F1 - Briatore
Controversial former Renault team principal Flavio Briatore believes...
10y ago from GrandPrixTimes.com
Spanish GP: Preview - Williams
The Catalunya circuit on the outskirts of Barcelona is well known to the...
10y ago from Pitpass.com
Massa: My dream remains to win the Formula 1 title
Formula 1 veteran Felipe Massa says he has no plans to leave Williams or...
11y ago from GrandPrix247.com
Elsewhere On The Network
Popular On MGPToday.com
Why Dani Pedrosa won't replace Maverick Vinales at Le...
No description available...
15h ago from Motorsport.com
Toprak Razgatlioglu: Yamaha struggles make me think...
No description available...
20h ago from Motorsport.com
Andrea Iannone returns to MotoGP paddock in...
No description available...
18h ago from Motorsport.com
Popular On IndyCarToday.com
IndyCar officiating board helps shape Push to Pass...
IndyCar’s new Independent Officiating Board has made one of its first...
15h ago from MotorsportWeek.c...
IndyCar expands Push to Pass availability
The NTT IndyCar Series has announced a change to the series’ Push to...
16h ago from MotorsportWeek.c...
FOX unveils plan for 60 hours of Indy 500 coverage
No description available...
1d ago from Motorsport.com
Motorsport legend Alex Zanardi dies aged 59
Ex-F1 and CART driver Alex Zanardi has passed away aged 59. His family...
3d ago from MotorsportWeek.c...
Popular On TotalWRC.com
How Ott Tanak can help Toyota's WRC 2027 car...
No description available...
19h ago from Motorsport.com
Why Hyundai’s WRC season “really starts” at...
No description available...
1d ago from Motorsport.com
M-Sport weighs up WRC new car build as all options...
No description available...
6d ago from Motorsport.com
Toyota steps up WRC 2027 car testing with new look...
No description available...
6d ago from Motorsport.com
Popular On GunnersToday.com
Arsenal keeping a close eye on Man United star ready...
Marcus Rashford’s future has been up in the air for a while, but the...
23m ago from CaughtOffside.com
Video: Arsenal chief has to be held back during...
Arsenal sporting director Andrea Berta could be seen having a major...
1h ago from CaughtOffside.com
Arteta praises 'fantastic' Arsenal player for his work...
Arsenal successfully navigated the ultimate test of their mental...
1h ago from CaughtOffside.com
Wayne Rooney and Arsene Wenger disagree over Arsenal...
Wayne Rooney and former Arsenal boss Arsene Wenger disagreed on the...
1h ago from SportsKeeda.com
Comments
Hottest News
Lewis Hamilton merely 'surviving' at Ferrari as F1 legend...
F1 legend Lewis Hamilton came away from last... Read More »
43m ago from GPFans.com
F1 News Today: Lewis Hamilton announces instant Ferrari...
Seven-time F1 champion Lewis Hamilton has... Read More »
1h ago from GPFans.com
Alexandra Leclerc shuts down online hater with beautiful...
Alexandra Leclerc (nee Saint Mleux) has showed... Read More »
2h ago from GPFans.com
