News Details
Formula 1 struggling to tap the female dollar
When Claire Williams was appointed vice-principal of the Williams Formula One team, she hoped her promotion and the presence of Susie Wolff as test driver might open the door to an untapped market. With women making up some 40 percent of the audience, it seemed a good time to approach brands more interested in female consumers than the average petrolhead. The response was hardly deafening: 'I said [to the Williams sponsorship people] ‘Let's go out there, let's really go hard at female brands'. And not one of them [brands] was interested,' Williams, who was appointed deputy to father Frank in 2013, told Reuters. It has now been 40 years since the sole occasion where a woman finished...
Full Story »
Full Story »
10y ago from GrandPrix247.com
0
You May Also Be Interested In...
Lotus run at Brands Hatch
Lotus conducted one of their allotted 2015 filming days at Brands Hatch on...
10y ago from SkySports.com
Good little dictator Ecclestone best for F1 - Briatore
Controversial former Renault team principal Flavio Briatore believes...
10y ago from GrandPrixTimes.com
Spanish GP: Preview - Williams
The Catalunya circuit on the outskirts of Barcelona is well known to the...
10y ago from Pitpass.com
Massa: My dream remains to win the Formula 1 title
Formula 1 veteran Felipe Massa says he has no plans to leave Williams or...
10y ago from GrandPrix247.com
Elsewhere On The Network
Popular On MGPToday.com
Ducati: Marc Marquez “helped, protected” Francesco...
No description available...
13h ago from Motorsport.com
Why Aprilia boss is "disappointed" about not...
No description available...
1d ago from Motorsport.com
Why Francesco Bagnaia seems closer to leaving Ducati...
No description available...
2d ago from Motorsport.com
Jorge Martin likely to miss Sepang MotoGP test after...
No description available...
3d ago from Motorsport.com
Popular On IndyCarToday.com
IndyCar penalizes Abel Motorsports for rig testing
No description available...
1d ago from Motorsport.com
Alex Palou responds to McLaren court ruling
Alex Palou has been ordered to pay McLaren Racing over $12 million...
1d ago from MotorsportWeek.c...
McLaren wins contract breach suit against Alex Palou
McLaren has prevailed in its lawsuit against star IndyCar driver Alex...
1d ago from MotorsportWeek.c...
Palou ordered to pay $12 million to McLaren in...
No description available...
1d ago from Motorsport.com
Popular On TotalWRC.com
WRC Monte Carlo: Oliver Solberg survives with healthy...
No description available...
3h ago from Motorsport.com
Solberg steals the show on Saturday
Oliver Solberg and Elliot Edmondson continued where they left off on...
4h ago from MotorsportWeek.c...
WRC Monte Carlo: Oliver Solberg in control, as Elfyn...
No description available...
12h ago from Motorsport.com
WRC Monte Carlo: Oliver Solberg moves clear of the...
No description available...
1d ago from Motorsport.com
Popular On GunnersToday.com
Report: Arsenal interested in signing Brazilian league...
Arsenal look unlikely to sign any senior players soon, but the club do...
38m ago from FreshArsenal.com
Report: Arsenal ‘in talks' to sign Real Madrid...
Arsenal are stepping up their long-term recruitment planning, with sources...
8m ago from FreshArsenal.com
Jermaine Jenas warns Arsenal about 3 Manchester United...
Former Tottenham Hotspur midfielder Jermaine Jenas has warned Arsenal that...
4h ago from SportsKeeda.com
Talks held: Arsenal planning transfer move for £43m...
Arsenal are reportedly discussing a potential future transfer move for...
5h ago from CaughtOffside.com
Comments
Hottest News
Charles Leclerc suffers very unfortunate mishap during...
There's low-hanging fruit, and then... Read More »
2h ago from GPFans.com
Kelly Piquet tells all about the very first time she met...
Kelly Piquet shared the details of how she first... Read More »
1h ago from GPFans.com
Lewis Hamilton left stunned after first Ferrari 2026 F1 laps
Ferrari unveiled to the world its new car for the... Read More »
11h ago from RacingNews365.com
