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Aston Martin splits its famous name to survive financial storm
© XPB Phillip van Osten
07/08/2026 at 09:3807/08/2026 at 09:31 40 SHARES Share on.. Share on.. Share on.. Aston Martin has secured a crucial £550 million financing package by giving up majority control of the Aston Martin brand in businesses outside its core automotive operations, a dramatic move that underlines the financial pressure facing the British luxury car maker. Importantly, the deal has no impact on the Aston Martin Formula 1 team, which remains separate from the transaction. The company, majority owned by Lawrence Stroll’s Yew Tree consortium, has agreed to transfer 50.1% of its non-automotive intellectual property rights to US brand management group Authentic...
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