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Gucci confirmed as Alpine title sponsor
May 28 Gucci has officially entered Formula 1 as title sponsor of Alpine from 2027 – confirming weeks of growing speculation linking the luxury giant with the Enstone-based squad. The team announced on Wednesday it will compete under the name ‘Gucci Racing Alpine Formula 1 Team' from next season. The partnership will also end Alpine's current blue-and-pink visual identity under long-time sponsor BWT. Alpine executive advisor Flavio Briatore welcomed the deal enthusiastically. 'Partnering with a prestigious brand of Gucci's calibre in Formula 1 as title partner is something I am incredibly proud of,' Briatore said. 'The Enstone team has a history of doing things differently to...
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