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Hamilton’s red dawn fuels Ferrari sponsor merch triumph
©Ferrari Phillip van Osten
02/04/2025 at 09:3402/04/2025 at 09:44 In the bustling world of Formula 1, where speed and style collide, the arrival of Lewis Hamilton at Ferrari for the 2025 season has ignited a firestorm of excitement – not just on the track, but in the merchandise stands. Puma, the sportswear giant and longtime Ferrari sponsor, found itself riding a tidal wave of success as sales of its Ferrari-branded collection soared. Reports from industry expert SportBusiness revealed an astonishing eightfold increase in merchandise sales since Hamilton traded his Mercedes silver for Ferrari red, a testament to the magnetic pull of the seven-time World Champion. Commercial Juggernaut...
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3d ago from F1i.com
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