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F1’s Las Vegas gamble hits a speed bump
© XPB Phillip van Osten
05/03/2025 at 16:2605/03/2025 at 15:03 The glitz and glamour of Formula 1's Las Vegas Grand Prix, while visually spectacular, failed to deliver the expected financial windfall in its second edition in 2024. Instead, last November’s event delivered a sobering wake-up call, raking in numbers that left commercial rights holder Liberty Media scrambling to recalibrate. The Strip’s high-stakes showcase, meant to cement F1’s American dominance, underperformed, and now the series is doubling down with a revamped ticketing and hospitality playbook for 2025. The Financial Fumble The cold, hard truth came courtesy of Liberty Media’s chief accounting officer,...
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