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Hamilton and Ferrari: What’s next?
After the hype, comes the pressure and weight of expectation. The interest in Lewis Hamilton’s first few weeks at Ferrari has been nothing short of remarkable. Fans cramming themselves onto the bridge that overlooks the company’s Fiorano test track is not exactly unusual, but the sheer numbers, the media presence, the attempts to delve into lap times on a damp and cold circuit when items such as comfort and procedures are top of the agenda — the attention was huge. Ferrari’s social media accounts felt a big bump too, with every chance to see Hamilton in red being lapped up by millions. And I’m not exaggerating with the use of millions, as multiple posts on Instagram received...
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