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Business: Formula One extends its partnership with Lenovo
Formula 1 has announced the extension of its contract with Lenovo, which will see the technology giant elevated to a Global Partner in a multi-year renewal starting from the beginning of 2025. Under the agreement, Lenovo will serve as the title sponsor for two races per season and Lenovo and Motorola will have increased trackside branding at events. As part of the new deal, the sport has also confirmed that Motorola, a subsidiary of Lenovo Group, will become Global Smartphone Partner of F1. The Chinese multinational technology company will continue to provide F1 with state-of-the-art technology devices, solutions and services to support the delivery of Grands Prix at track and remotely....
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1w ago from F1Technical.net
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