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McLaren not desperate to sign title sponsor
Aug.15 McLaren CEO Zak Brown insists he is not desperate to sign up a title sponsor. The Woking based team is now arguably Red Bull's closest challenger in Formula 1, but unlike most other teams, a high-paying brand does not appear in McLaren's official name. It's a situation sponsorship expert Brown inherited when he took over the company – with Vodafone in 2013 still standing as McLaren's last title backer, although Honda had prominent Honda branding in that subsequent ill-fated era. 'From day one, I wanted us not to be dependent on a sponsor,' motorsport-magazin.com quotes the American as saying. 'If you have a title sponsor, like some teams do, that's dangerous,' Brown added....
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1mo ago from OneStopStrategy.com
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