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Ferrari confirms multi-year title partnership deal with HP
©Ferrari Phillip van Osten
24/04/2024 at 15:1924/04/2024 at 17:29 The Ferrari F1 team announced on Wednesday a historic, multi-year partnership deal with American technology giant HP. Starting from next week’s Miami Grand Prix, Ferrari's Formula 1 livery, team kit, and driver overalls will proudly showcase HP’s iconic blue logo. Furthermore, the comprehensive title branding agreement will also encompass Ferrari's F1 Academy and Esports initiatives. “Our founder passed on to us his continuous will to progress,” commented Ferrari CEO Benedetto Vigna. “From this stems our drive to innovate on the road and on the track, as well as our commitment to a sustainable future, from carbon...
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