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Formula 1 head of digital to step down
Formula 1 director of digital and licensing Frank Arthofer is set to step down from his position, as confirmed by the series. Arthofer has held the position for four years, arriving following Liberty Media's takeover of the series back in 2017. In a press release, Formula 1 say Arthofer was 'responsible for expanding the sport’s consumer facing businesses and growing the reach of F1 across all digital platforms. 'Since 2017, Formula 1 has transformed its digital and licensing operations. F1 has become a leading global brand on social media, launched and developed a direct-to-consumer subscription service, and created new, growing businesses in content, consumer products, and e-commerce.'...
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4y ago from PlanetF1.com
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