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Liberty Media signs its first F1 global partner
Ahead of the new 2020 Formula 1 season, Liberty Media has announced a new long-term global sponsorship deal with Saudi oil company Aramco. DHL, Emirates, Heineken, Pirelli and Rolex are also global partners of Formula 1 but had a pre-existing agreement with the former regime run by Bernie Ecclestone. Liberty Media has now added Aramco to the list, who will have trackside branding at most races and title rights for the US, Spanish and Hungarian Grands Prix. 'We are delighted to welcome Aramco to the Formula 1 family as a long-term Global Partner as we start our 2020 season,' Chase Carey, chairman and CEO of Formula 1, said. 'We are looking forward to sharing our combined expertise and...
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4y ago from PlanetF1.com
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