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Formula 1 launches Esports Series for China fanbase
China is clearly a market that Formula 1 – under Liberty Media – are keen to explore and expand the sport into a vast and pretty much-untapped market, targeting the youth element by launching an Esports campaign aiming to untap the country's best simmers. Press Release: Formula 1 is taking the F1 New Balance Esports Series to China for the first time. The F1 New Balance Esports Series China Championship is the first regional competition of the series and will last from August to end of the year. The China Championship will open with qualifications across the Eastern, Northern, Southern and Midwestern regions of China in search of the country’s top sim racing talents. Racers...
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5y ago from GrandPrix247.com
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